want to see a cultural phenomenon, a social and
productive phenomenon as a whole, one that would
be built on multiple synapses, just like a great
brain facing up to the challenge of producing a
consciousness of modern life, of contemporary life.
We need to tackle once more the issue of culture
and of the Brazilian cultural dimension in the full
light of republican life; and this tremendous work
is a priority that deeply involves the Brazilians,
and more especially one of them, our President of
the Republic; Our President talks firmly about the
tremendous work we have of letting all Brazilian
citizens express themselves, of making all the communities,
territories, dialects, and perspectives heard. I
believe, we must strive to achieve this by communicating
with the world and our contemporaries.
What should we expect from this Forum? An extraordinary
meeting of views, conceptions, during which every
individual outlook on the world culture will be
shared on a broad scale; a great international mobilization
which will place our management processes accurately
within this utterly interesting characteristic of
contemporary life, that is, administrating, and
programming the management processes by flows, in
other words, this requires a wide openness to novelties,
to unexpected occurrences, to whatever takes place
suddenly, and appears with a huge load of dynamism
and possibilities - as opposed to what is viewed
as the more classical meaning of management, that
is, cycle management. Both styles of management
must establish an on-going means of communication,
as these are two indispensable sides of administration;
they also remind me of a line written in a song,
which said: "People know what they want,
but people also want what they do not know".
This maxim is fundamental for our management, for
our consciousness of state management. We must know
what we are going to do with our people, and always
remain open to what is new, and challenging. We
must join and stand hands in hands, and the mere
fact of developing this awareness is already a huge
step forward. This Forum, of which we had already
dreamed, is coming down onto us just like a thunderbolt
that would energise everything around, and this
is exactly what it will bring: a great provision
of means, tools, and possibilities for a future
management of the world culture".
Gilberto Gil, Minister for Culture of Brazil
Paulo embraces the World Cultural Forum
World Cultural Forum is taking place in São
Paulo as an acknowledgement of the city in the most
significant debates of current affairs.
After eight years marred internationally by corruption
and disrepute, São Paulo has recovered its
credibility thanks to the new city administration.
We have endeavoured to revive the dynamism of this
welcoming and cosmopolitan city, where thousands
of people and cultures live together under the flags
of tolerance and creativity.
It is this São Paulo that now embraces the
World Cultural Forum. The Forum will take place
at a particularly appropriate moment, during the
450th anniversary of the city, for which a series
of international events have been organized. The
Forum will be at the forefront of this process.
Indeed, it is likely to connect a global network
of cooperation that will open a common outlook on
culture. The Forum will enable to build a common
platform for everyone.
We are living in a time of global pasteurisation
and of trans-national dominion of the industry of
entertainment. We come across weakened local cultures.
Intolerance is hindering dialogue. And the chronic
lack of state policies fails to respect creativity
and diversity. It is now urgent that people's potentials
be awakened and that the state of affairs in which
arts and culture find themselves be monitored so
as to create supports to companies and safeguard
local cultures from the savageness of the market.
Culture may, thus, be an agent for prosperity, a
global coexistence, and the development of society
as a whole. This is why we must urgently redefine
the role played by the government in the cultural
life of its people.
The City Hall of São Paulo is working diligently
on such a project. Every initiative implies culture
as a common experience, a meeting place and one
of collective memory. We have an organic view on
culture, our actions involve other secretariats
besides that of Culture, which strive to enable
meetings, stimulate the circulation of cultural
assets, make local cultures, that is, the culture
of districts, ethnic groups, and of the entire city
Each of the 21 Unified Educational Centres (CEU)
is more than just a pool of schools. It entails
the integration of the community. Each CEU is equipped
with swimming pools, theatres, "telecentres"
(digital inclusion centres) and libraries. Areas
have been designed to practice sports, and set up
community radio stations and workshops. All are
opened at weekends, and have arts complexes that
enable people to be in touch with one another. Only
in the district of Lajeado, 88% of the attendees,
who have already come to see films at the CEU Jambeiro,
had never before been to the cinema. None had entered
a theatre to see a play and only got to experience
this at the CEU.
We have set up a project called District Centres,
which has already revived 45 of the 50 areas and
squares in the poor districts planned to be revived
before to the end of our administration. Each of
them is self-sufficient: they are safe, have plenty
of trees, playgrounds, football pitches and tennis
courts, skate rinks and event places; they enable
people to share a bit of their spare time together
in the convivial atmosphere created through those
We currently have the largest network of public
libraries of Brazil. We are going to create the
City Museum, which will integrate the public memory
of São Paulo as a whole. We have redefined
the use of historical city houses. We have restructured
the São Paulo Cultural Centre, and have started
to refurbish the Mário de Andrade Library.
All those experiences will be offered to the multinational
participants, who will come to share this unique
opportunity promoted by the World Cultural Forum.
Culture generating development, social responsibility,
and building alternatives in common. This is what
the City of São Paulo proposes."
Marta Suplicy, Mayor of the City of São Paulo
Uncertainty, and Perplexity
what now, José?
The party is over,
The light is off,
The people have gone,
And the night has gone cold,
With the genius contained in José, Carlos Drummond de Andrade
anticipated the note of perplexity that would come to mark the beginning
of the millennium. The party is over denotes the end of a utopia - or
rather the end of utopias. The light is off outlines the frame of uncertainties
surrounding us, the shaky composition of many questionings and lack of
answers. The people have gone, and the night has gone cold suggests the
roar of mass popularization, of a dull culture resulting from the montage
impelled by the consumption encouragement. It is you who writes the verses,
who loves, protests enacts the role of arts, of the creator, and of the
thinker in the restless set of a society that is uncertain of the courses
to follow. 'You walk ahead, José! Where to?'
It is on the terrain delimitated by Drummond's
discernment that the 2004 World Cultural Forum
of Brazil is set. Based on a tight schedule, the
Forum will extend the thesis of the utmost importance
of culture in contemporary life; it will lay the
emphasis on the relation with economic and social
development; it will claim its presence in the
policies of Brazil and throughout the world; it
will stimulate the mechanisms that support cultural
initiatives. Furthermore, it will reinforce the
perseverance of the Ministry of Culture to place
Brazil at a higher and more prominent point in
the world's panorama of arts and of creation.
It will also increase the penetration of the recommendations
expressed during the Intergovernmental Conference
on Cultural Policies for Development, organized
by the UNESCO in 1998, in Stockholm. These recommendations
were of significant importance, since they were
based on the essential role played by culture
in development strategies.
However, should uncertainty and perplexity come
out as the colours of our times, on the other
hand, and this counterbalances globalisation,
the idea of diversity emerges as a keen statement,
which will not disappear so soon. A source of
self-gratitude, and self-esteem, it is under the
sign of cultural diversity that the Forum draws
Danilo Santos de Miranda, Regional Director of the
SESC São Paulo [Social Service of the Commerce
of the State of São Paulo]
of a Collective Process
is through this portal being presented now, that we expect
to strengthen the discussion the World Cultural Forum
wants to raise.
The regional meetings and the associate forums already
occurred or the next ones in many Brazilian cities and
in different countries, anticipate the large awaited celebration
in São Paulo.
The challenges of a collective process of this dimension
are huge: To foster a dialogue with the cultural diversities,
To understand the imaginary and the values of each culture
within each peculiar context, To be open for different
solutions or problems, To establish a dialectical relationship
between tradition and innovation. Mutual understanding
can stimulate both transformation and maintenance of more
permanent values, leading to the creation of new aesthetic
relationships thus enriching the common heritage.
We sincerely appreciate all contributions that have been
sent, the enthusiasm of the civil society leaderships,
and from the Governments that have joined the project
around this great voluntary effort. We also thank all
the members of the Board of Directors for their distinguished
contributions, to the offices in São Paulo, Rio
and Brasília, and especially to the team in Salvador,
for their extreme dedication along this process.
The standardised way the ideas have been sent have shaped
the organization of the Forum into six large core themes
that comprise the many dimensions contained in the project.
These are the themes that will guide people's participation
on the Virtual Forum of this portal.
Despite all the difficulties faced to the present moment,
moreover in terms of the emergent economic and political
situation throughout the globe, we believe that culture
and art are powerful means of communication and understanding
among folks of different origins, therefore an efficient
tool for crossing all boundaries.
Ruy Cezar Silva, Casa Via Magia, Board of Directors
of the World Cultural Forum