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[01|07|04]
DECLARATION
OF SÃO PAULO
FIRST MEETING OF MINISTERS OF CULTURE DURING
THE WORLD CULTURAL FORUM
 São
Paulo, 1st of July 2004.
Gathered in São Paulo, Brazil, during
the first edition of the World Cultural
Forum, the Ministers of Culture (or their
representatives) from Algeria, Austria,
Brazil, Spain, Mali, Mexico have decided
to share with the other participants of
the event and submit to the ensemble of
multilateral entities and to the Ministers
of Culture of all countries, the following
"Declaration of São Paulo":
Considering:
1) That the Universal Declaration of Human
Rights and the UNESCO Universal Declaration
on Cultural Diversity define the cultural
rights as integral parts of fundamental
human rights;
2) That the culture must be understood
not only as the ensemblçe of artistic
expressions, but also as all the material
and immaterial heritage of society, social
groups, and individuals;
3) That every society, social group and
individual has a singular cultural heritage,
which reflects a value system and a reasoning,
their own doing and feeling, from which
their identity is given;
4) That the identities exist in a dialogue
with the others, in a dynamic exchange and
transformation process that should be respectful
aaand encouraging, with equal opportunities
to all;
5) That the promotion of cultural diversity
and identity and of the tolerant coexistece
amongst societies, social groups aaand indíviduals
is vital to democracy and is amonst the
basic duties of governments;
6) That culture is one of the dimensions
of human development, ad that economic growth
and international exchange of economic and
cultural goods, services and contents must
be culturally sustainable;
7) That culture and creative industries
play an important role in the income and
employment generation, in the qualifiaction
of relations amongst individuals, and in
the peace-building process among countries;
8) That globalization, world trade and
markets must respect cultural rights of
societies, social groups and individuals,
contributing to diversity and not hegemony;
9) That it is necessary to overcome social
economic and acultual imbalances between
North and South of the planet, thrrrogh
common policies to reduce exclusion and
to promote equality;
10) That new communication technologies
facilitate the dialogue between civilizations
and cultures and broaden the possibility
of circulating cultural products, services
and contents, and therefore, to guarantee
cultural diversity and free access to all
economic benefits generated, with no monopolies
and imbalances. Those flows must necessarily
be regulatedl by legitimate international
entities to be created for this purpose
within the United Nations.
We, Ministers of Culture (or representatives)
from Argelia, Austria, Brazil, Spain, Mali,
Mexico take on the public commitment of:
1) Promoting in our countries public policies
to widen the access by citizens to cultural
rights, including fostering of cultural
production, stimulating the dissemination
of cultural goods and services and the protection
of cultural, material and imaterial heritage
of our societies, aiming at promoting dialogue
among cultures and civilizations, as well
as ensuring their broad dissemination in
the media;
2) Promoting diverse cultural spaces of
cultural and social inclusion in which innovative
ideas circulate and artistic and intellectual
unrest is shared. Contributing to the regulation,
structuring and momentum of creative industries
in our countries;
3) Prioritize the development of bilateral
aand multilateral agreements, policies and
funds that foster production and cultural
exchange in a balanced way , amogst our
countries and the other countries of the
planet, aiming at a healthy interchange
of cultural goods and services, both between
North and South, as well as South - South;
4) Advocating a specific and differentiated
treatment of cultural goods and services
in the agreements of trade liberalization
underway in the World Trade Organization
(WTO). Based on the conceptual context proposed
by UNESCO, fighting for the creation of
institutional spaces that may assure that
cultural exchanges occur within regulatory
frameworks appropriate to the material and
immaterial nature of cultural goods and
services, according to the principle of
identity protection, cultural diversity
and the traditional knowledge of countries;
5) Supporting UNESCO in its fundamental
initiative of establishing, in agreement
among the UN member countries, aan International
Convention for the Protection of Cultural
Diversity, scheduled for the 2005 General
Conference, and to promote the adherence
of member countries to the Immaterial Heritage
Convention;
6) Contributing to the creation of an international
economic and cultural exchange system based
on democracy, equal opportunities, in the
correction of imbalances, respecting differences,
human rights and full duialogue amongst
cultures, aiming at the consolidation and
promotion of a culture of peace.
7) Supporting the work of existing cultural
networks, as well as fostering the establishment
of others, to diseminate, summon and organize
actions that keep alive the discussions
able of granting culture a character of
strategic centrality in contemporary society;
8) Disseminating this document in multilateral
entities and international cultural events
in which we participate, with the objective
of promoting a global debate on the role
of culture in sustainable development of
cultural societies, sensitizing and mobilizating
the whole of the media with this same objective;
9) Building aa World Meeting of Ministers
of Culture, preceding the UNESCO General
Assembly scheduled for October 2005.
10) Saluting the realization of this World
Cultural Forum and supporting the realization
of its second edition in 2006.
Gilberto Gil
MINISTER OF CULTURE - BRAZIL
Carmen Calvo
MINISTER OF CULTURE - SPAIN
Cheick Oumar Sissoko
MINISTER OF CULTURE - MALI
Mário Espinoza
Executive Secretary of the Cultural Fund
from Mexico (CONACULTA)
Lahcene Moussaoui
AMBASSADOR OF ALGERIA TO BRAZIL - representating
the Algerian Minister of Culture
Werner Brandstetter
AMBASSADOR OF AUSTRIA TO BRAZIL - representing
the Austrian Minister of Culture
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